Category: Insights

Bird flu cases in humans the truth about the role of intensive farming

Bird flu cases in humans the truth about the role of intensive farming

On this subject, the animal welfare associations have already issued their verdict, which is equivalent to all the others issued
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Why do slow-growing chickens cost almost twice as much?

Why do slow-growing chickens cost almost twice as much?

On ‘slow-growing’ chickens, an in-depth study is needed to clarify the pros and cons for the consumer and the environmental
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A question to EFSA: when will spa treatments for chickens be available?

A question to EFSA: when will spa treatments for chickens be available?

Who is EFSA? “It is a European Union agency established in 2002 to serve as an impartial source of scientific
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THE ANIMALS WE EAT, WHAT DO THEY EAT?

THE ANIMALS WE EAT, WHAT DO THEY EAT?

“A study by FAO and published in Global Food Security found that livestock rely primarily on forages, crop residues and
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The fate of non-profit organisations? Keeping blaming.

The fate of non-profit organisations? Keeping blaming.

MAC investigated the funding system supporting the ‘animal right’ activists. It is a well-organised system that collects and receives funds
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DOCUMENTARY OR FICTION? LET’S ASK CENTAUR!

DOCUMENTARY OR FICTION? LET’S ASK CENTAUR!

Complaints about poultry farms are taking a quantum leap. This does not mean that what they describe is more reliable
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PLANT LIFE AND ANIMAL LIFE: EVERYTHING WE EAT USED TO BE ALIVE!

PLANT LIFE AND ANIMAL LIFE: EVERYTHING WE EAT USED TO BE ALIVE!

It is tragic, but inevitable: living beings can only survive by feeding on other living organisms. Based on this indisputable
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Hello! I’m the chicken from the farm next door… I’d like breakfast in bed. Thank you!

Hello! I’m the chicken from the farm next door… I’d like breakfast in bed. Thank you!

This phone call obviously never happened. Yet there are people who confuse their own welfare ideals with what they assume
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“What we eat today?”

“What we eat today?”

M.A.C. is dedicated to finding and disseminating information on poultry farms and what revolves around them with the aim of
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Who Grows More and Consumes Less? Chicken

Who Grows More and Consumes Less? Chicken

With regard to the sustainability of poultry farming, it is noticeable that companies in the sector communicate poorly or not
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