Category: Insights

Poultry selection is based on systematic observation of what happens in nature. From the 1950s to the present day, the

Professional poultry farms are protected places. They protect the animals. However, there are those even in the industry who, out

M.A.C.’s editorial staff is active in researching the fakes launched by various organisations against livestock farms that are contemptuously called

Considerations from a number of conferences, articles and research papers dedicated to understanding ‘the influence of public perception on poultry

On this subject, the animal welfare associations have already issued their verdict, which is equivalent to all the others issued

On ‘slow-growing’ chickens, an in-depth study is needed to clarify the pros and cons for the consumer and the environmental

Who is EFSA? “It is a European Union agency established in 2002 to serve as an impartial source of scientific

“A study by FAO and published in Global Food Security found that livestock rely primarily on forages, crop residues and

MAC investigated the funding system supporting the ‘animal right’ activists. It is a well-organised system that collects and receives funds

Complaints about poultry farms are taking a quantum leap. This does not mean that what they describe is more reliable