Category: Insights

On farms you find chickens, farmers and veterinarians… … sometimes even journalists and activists.   We at M.A.C. observe with

The words used to describe everything, poultry farms in our case, can make the same situations perceived very differently. You

More About Chicken also observes what happens in those many groups of people who are passionate and dedicated about making

The eggs you find in the supermarket have a hazel/pink shell of varying intensity. In contrast, eggs from the small

What does the egg consist of? Typically, a hen’s egg weighs between 50 and 70 g. 10.5% is shell, 58.5%

The chicken industry not only takes care of the welfare of the animals it breeds to provide food for the

Chicken is the most popular food in the world. Its consumption is growing everywhere. And this is good because of

The term ‘Genetic Selection’ features prominently in the narrative of agri-food research and innovation, but many misunderstand what it means

There are two most important aspects that make it possible to hypothesise that intensive animal husbandry even plays a role

The historical facts tell us that already between the 9th and 12th centuries there are reports (generally reported in the