Category: Insights

Avian influenza (AI): where, how, when (part two)

Avian influenza (AI): where, how, when (part two)

Avian Influenza (AI) was described in birds for the first time in the world in 1878, by an Italian: Professor
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Avian influenza (AI): where, how, when (part one)

Avian influenza (AI): where, how, when (part one)

A correct handling of communication problems in the poultry sector is becoming increasingly important. The editorial staff of M.A.C. is
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One Egg Each? We Are 8 Billion

One Egg Each? We Are 8 Billion

If everyone raised their own chickens and hens… (part two)   Healthy food? We should learn what the nutritional needs
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One Egg Each? We Are 8 Billion

One Egg Each? We Are 8 Billion

If everyone raised their own chickens and hens… (part one) M.A.C. aims to help people who are uninformed about the
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Animal welfare is ensured by the interests of breeders and the entire supply chain

Animal welfare is ensured by the interests of breeders and the entire supply chain

Animal welfare is influenced by the possibility to experience interactions with fellow animals, to express their natural behaviour and not
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Avec launches the Sustainability Charter: the European chicken meat sector’s commitment to a more sustainable future

Avec launches the Sustainability Charter: the European chicken meat sector’s commitment to a more sustainable future

The European organisation of poultry meat producers, Avec, launches the ‘Sustainability Charter’, symbolising the European chicken meat sector’s commitment to
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Chicks also travel in 1st class

Chicks also travel in 1st class

November 2022 In keeping with its principles, M.A.C. does not advertise to companies in the poultry sector, but takes it
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What do we know (and by whom) about poultry farming?

What do we know (and by whom) about poultry farming?

Poultry has become the main source of meat and its contribution to human nutrition is increasing: ‘Poultry is the world’s
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Are the Poultry Farms Intensive or Protected?

Are the Poultry Farms Intensive or Protected?

What is CIWF trying to do? From our Italian correspondence we receive a report of one of the many activities
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“As healthy as a Chicken”

“As healthy as a Chicken”

When we use idioms, we generally refer to popular sayings that are often the result of experiences that have occurred
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