Category: Insights

Very few people really know anything about the poultry farming system and the poultry breeds destined for the food chain.

Animal welfare issues in the poultry sector are numerous and equally numerous are the criticisms made of intensive/protected poultry farming.

About the origin of eggs according to different types of farming (link to egg identification):   “ORGANIC FARMING EGGS (code

In order to identify the origin of eggs, since 2004 all chicken eggs produced in the European Union must bear

Avian Influenza (AI) was described in birds for the first time in the world in 1878, by an Italian: Professor

A correct handling of communication problems in the poultry sector is becoming increasingly important. The editorial staff of M.A.C. is

If everyone raised their own chickens and hens… (part two)   Healthy food? We should learn what the nutritional needs

If everyone raised their own chickens and hens… (part one) M.A.C. aims to help people who are uninformed about the

Animal welfare is influenced by the possibility to experience interactions with fellow animals, to express their natural behaviour and not

The European organisation of poultry meat producers, Avec, launches the ‘Sustainability Charter’, symbolising the European chicken meat sector’s commitment to