Category: Insights

Animal welfare is ensured by the interests of breeders and the entire supply chain

Animal welfare is ensured by the interests of breeders and the entire supply chain

Animal welfare is influenced by the possibility to experience interactions with fellow animals, to express their natural behaviour and not
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Avec launches the Sustainability Charter: the European chicken meat sector’s commitment to a more sustainable future

Avec launches the Sustainability Charter: the European chicken meat sector’s commitment to a more sustainable future

The European organisation of poultry meat producers, Avec, launches the ‘Sustainability Charter’, symbolising the European chicken meat sector’s commitment to
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Chicks also travel in 1st class

Chicks also travel in 1st class

November 2022 In keeping with its principles, M.A.C. does not advertise to companies in the poultry sector, but takes it
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What do we know (and by whom) about poultry farming?

What do we know (and by whom) about poultry farming?

Poultry has become the main source of meat and its contribution to human nutrition is increasing: ‘Poultry is the world’s
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Are the Poultry Farms Intensive or Protected?

Are the Poultry Farms Intensive or Protected?

What is CIWF trying to do? From our Italian correspondence we receive a report of one of the many activities
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“As healthy as a Chicken”

“As healthy as a Chicken”

When we use idioms, we generally refer to popular sayings that are often the result of experiences that have occurred
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Salmonella: US less prepared than Europe

Salmonella: US less prepared than Europe

November 2022. In America, the US Department of Agriculture (USDA) is taking action to deal with the Salmonella outbreak that
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Is slow growth really a benefit? For who?

Is slow growth really a benefit? For who?

The MAC editorial team is constantly surfing the web in search of interesting news from scientists, researchers and practitioners. We
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Biodiversity runs itself

Biodiversity runs itself

For some time and from several ‘microphones’, the biodiversity of our Planet has been declared at risk. And those who
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The Pedigree of Chickens

The Pedigree of Chickens

What we usually see done in the management of the offspring of purebred dogs, also happens in the management of
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