Category: Insights

Animal rights activists’ scaremongering could soon lead to a doubling of consumer chicken prices. Not only that, their demands will

This is the announcement that we at M.A.C. are certain the world poultry industry would wish to see published. Certain

(part two) We continue with the analysis of the differences between males born to ‘light’ or ‘heavy’ parents addressed in

(part one) Finding a chicken in the supermarket for EUR 60 is something the poultry industry tries to avoid happening.

The poultry industry, contrary to those who describe it as an industry that mistreats the animals it breeds, is instead

Among the many arguments to oppose the activists’ attacks on professional poultry farming that we address with M.A.C., the time

On farms you find chickens, farmers and veterinarians… … sometimes even journalists and activists.   We at M.A.C. observe with

The words used to describe everything, poultry farms in our case, can make the same situations perceived very differently. You

More About Chicken also observes what happens in those many groups of people who are passionate and dedicated about making

The eggs you find in the supermarket have a hazel/pink shell of varying intensity. In contrast, eggs from the small