Category: Insights

Will the next pandemic be caused by the bird flu virus? Will intensive poultry farming be the main cause of

Let us make a premise. Animal welfare information concerns animals raised to feed people (millions of people). Excluding those who

If you have only just arrived on our blog, navigate through it, read the articles you may have missed, use

We receive (from Italy) an interesting and well-balanced editorial from Lucio Vernillo, editor-in-chief of Zootecnica International, an authoritative trade publication

Wherever you are in the world, if you want to buy food that is simultaneously safe, nutritious, protein-packed, inexpensive, readily

M.A.C. (MoreAboutChicken.com) asked Dr Susanna Bramante to contribute to the topical issue that sees the vegan population lashing out against

Poultry selection is based on systematic observation of what happens in nature. From the 1950s to the present day, the

Professional poultry farms are protected places. They protect the animals. However, there are those even in the industry who, out

M.A.C.’s editorial staff is active in researching the fakes launched by various organisations against livestock farms that are contemptuously called

Considerations from a number of conferences, articles and research papers dedicated to understanding ‘the influence of public perception on poultry