Category: Insights

In July 2021, the European Parliament with 558 votes in favour, 37 against and 85 abstentions adopted by a large

“Deadly viruses; what does our food have to do with it?” This is what the CIWF is asking in a

* The paradox is a powerful stimulus for reflection. It reveals both the weakness of our capacity for discernment and

* The paradox is a powerful stimulus for reflection. It reveals both the weakness of our capacity for discernment and

Animal rights activists’ scaremongering could soon lead to a doubling of consumer chicken prices. Not only that, their demands will

This is the announcement that we at M.A.C. are certain the world poultry industry would wish to see published. Certain

(part two) We continue with the analysis of the differences between males born to ‘light’ or ‘heavy’ parents addressed in

(part one) Finding a chicken in the supermarket for EUR 60 is something the poultry industry tries to avoid happening.

The poultry industry, contrary to those who describe it as an industry that mistreats the animals it breeds, is instead

Among the many arguments to oppose the activists’ attacks on professional poultry farming that we address with M.A.C., the time