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What we don’t see behind a chicken breast or an egg
What we don’t see behind a chicken breast or an egg
  • 2026-10-13
    Independent Observatory on Poultry Reputation – 2
    Independent Observatory on Poultry Reputation – 2
    • 2026-10-09
      Today’s chicken and yesterday’s chicken: what don’t those images tell us?
      Today’s chicken and yesterday’s chicken: what don’t those images tell us?
      • 2026-10-07
        When success turns into suspicion
        When success turns into suspicion
        • 2026-10-04
          When the price becomes fake news
          When the price becomes fake news
          • 2026-10-01
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Wednesday, October 14, 2026
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            Day: 2 September 2026

            Home 2026 September 02
            Raising broilers under extreme heat: a field experience from Yemen
            • Insights

              Raising broilers under extreme heat: a field experience from Yemen

              • Pietro Greppi
              • 2026-09-26
                What kind of chickens are cockerels?
                • Insights

                  What kind of chickens are cockerels?

                  • Pietro Greppi
                  • 2026-09-25
                    Poultry farming: a sector that produces food, but also knowledge
                    • Insights

                      Poultry farming: a sector that produces food, but also knowledge

                      • Pietro Greppi
                      • 2026-09-24
                        Food Safety: the problem is not finding someone to blame
                        • Insights

                          Food Safety: the problem is not finding someone to blame

                          • Pietro Greppi
                          • 2026-09-22
                            Who ensures our protein supply when the world becomes unstable?
                            • Insights

                              Who ensures our protein supply when the world becomes unstable?

                              • Pietro Greppi
                              • 2026-09-20
                                How long does chicken last in the freezer?
                                • Insights

                                  How long does chicken last in the freezer?

                                  • Pietro Greppi
                                  • 2026-09-06
                                    Antibiotics in chicken: what consumers need to know and what the industry must finally say
                                    • Insights

                                      Antibiotics in chicken: what consumers need to know and what the industry must finally say

                                      • Pietro Greppi
                                      • 2026-09-02
                                        Why chicken welfare isn’t a detail: it’s the foundation of food safety
                                        • Insights

                                          Why chicken welfare isn’t a detail: it’s the foundation of food safety

                                          • Pietro Greppi
                                          • 2026-08-31
                                            More about chicken logo The myths, the lies, the truths and more about chicken.
                                            More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                            Latest Posts

                                            What we don’t see behind a chicken breast or an egg
                                            Insights
                                            2026-10-13
                                            Independent Observatory on Poultry Reputation – 2
                                            Insights
                                            2026-10-09
                                            Today’s chicken and yesterday’s chicken: what don’t those images tell us?
                                            Insights
                                            2026-10-07

                                            FAQ

                                            ‘Rapid growth must be banned’
                                            FAQ
                                            2024-06-06
                                            ‘Chickens report organ damage attributable mainly to genetic selection’
                                            FAQ
                                            2024-06-06
                                            “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                            FAQ
                                            2024-06-06
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