Category: Insights

Who is EFSA? “It is a European Union agency established in 2002 to serve as an impartial source of scientific

“A study by FAO and published in Global Food Security found that livestock rely primarily on forages, crop residues and

MAC investigated the funding system supporting the ‘animal right’ activists. It is a well-organised system that collects and receives funds

Complaints about poultry farms are taking a quantum leap. This does not mean that what they describe is more reliable

It is tragic, but inevitable: living beings can only survive by feeding on other living organisms. Based on this indisputable

This phone call obviously never happened. Yet there are people who confuse their own welfare ideals with what they assume

M.A.C. is dedicated to finding and disseminating information on poultry farms and what revolves around them with the aim of

With regard to the sustainability of poultry farming, it is noticeable that companies in the sector communicate poorly or not

In a concept of circularity of food resources, the poultry sector is constantly reducing its food and water requirements (link

The ‘stories’ about the poultry world reach the public mainly from avowedly ‘anti-farming’ organised entities that have good reason to