Reflections of nutriamocidibuonsenso.it

(Italian emanation of moreaboutchicken.com)

 

Those who follow this blog will have grasped its spirit of explaining, directly and/or indirectly, why the accusations levelled at protected poultry farms are based on false information and must therefore necessarily be categorised as fake.

In addition to this, we feel it is important to emphasise that our blog acts autonomously and independently, and has always declared itself open to any external intervention that is based on scientifically verifiable instances.

We respond via the blog to the questions of consumers of whom we consider ourselves interpreters with a spirit that is totally opposed to activists. In fact, this blog declares itself as an interpreter both of the natural curiosity of people who feel the need to receive transparent information, but also at the same time as a space through which the industry can convey even spontaneous answers.

To be clearer, our position is as follows:

  • We are in favour of the healthy part of the poultry sector
  • We are in favour of projects that have on their horizon the motivation that corresponds to a high-profile objective such as ‘feeding the planet’ through research and innovation
  • We are in favour of those who seek answers to questions that arise when criticism of the branch does not receive comprehensive answers from the branch itself
  • We are in favour of dialogue and honest exchange, not of opinions or suggestions, but of research results and professional approaches.

Let us give a brief summary of the landscape in which the poultry sector operates so that it is clear why we are pushing and objecting to the fakes with which the sector is accused:

  • At the top of the global poultry industry are a few genetic selection companies.
  • There are actually two vertices in the poultry chain: one for broilers and another for eggs for consumption.
  • from those two summits ‘descend’ thousands of client companies that purchase and breed day-old chicks to become laying hens or broilers
  • these thousands of companies, in competition with each other, ‘compete’ to see who can raise the best hens and chickens and this produces continuous improvements in the care with which they are raised
  • the work of these thousands of companies provides meat and eggs to a world market of billions of people.
  • In Italy, the poultry sector employs around 64,000 people and its prospects are well illustrated in this article https://finanza.lastampa.it/News/2024/06/20/avicoltura-in-crescita-produzione-+7-7percento-e-autosufficiency-billed-a-7-5-mld-+2-7percento-/MTAxXzIwMjQtMDYtMjBfVExC
  • worldwide forecasts are given in this recent article https://zootecnica.it/2024/05/02/uno-sguardo-allindustria-avicola-mondiale-del-futuro/
  • these billions find chicken meat and eggs the most accessible, safe, healthy, cheap solutions….
  • According to FAO experts, the relative affordability of poultry meat and the shorter production cycle are the two factors contributing to the better performance of the poultry sector compared to other meats.

This is also why we have promoted (in Italy and in Italian language) the online round table on 8 November to discuss the opportunity for the sector to be crossed by a new paradigm, to motivate and argue its commitment according to a different meaning than economics, sustainability and animal welfare, without however changing anything except the very motivation for which the whole sector acts: to feed the planet.

We will soon post the link to this interesting confrontation on social media and here.