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The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
  • 2026-10-23
    What we don’t see behind a chicken breast or an egg
    What we don’t see behind a chicken breast or an egg
    • 2026-10-13
      Independent Observatory on Poultry Reputation – 2
      Independent Observatory on Poultry Reputation – 2
      • 2026-10-09
        Today’s chicken and yesterday’s chicken: what don’t those images tell us?
        Today’s chicken and yesterday’s chicken: what don’t those images tell us?
        • 2026-10-07
          When success turns into suspicion
          When success turns into suspicion
          • 2026-10-04
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Friday, October 23, 2026
            • More About Chicken
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            Day: 29 October 2024

            Home 2024 October 29
            When the price becomes fake news
            • Insights

              When the price becomes fake news

              • Pietro Greppi
              • 2026-10-01
                Raising broilers under extreme heat: a field experience from Yemen
                • Insights

                  Raising broilers under extreme heat: a field experience from Yemen

                  • Pietro Greppi
                  • 2026-09-26
                    What kind of chickens are cockerels?
                    • Insights

                      What kind of chickens are cockerels?

                      • Pietro Greppi
                      • 2026-09-25
                        Poultry farming: a sector that produces food, but also knowledge
                        • Insights

                          Poultry farming: a sector that produces food, but also knowledge

                          • Pietro Greppi
                          • 2026-09-24
                            Food Safety: the problem is not finding someone to blame
                            • Insights

                              Food Safety: the problem is not finding someone to blame

                              • Pietro Greppi
                              • 2026-09-22
                                Who ensures our protein supply when the world becomes unstable?
                                • Insights

                                  Who ensures our protein supply when the world becomes unstable?

                                  • Pietro Greppi
                                  • 2026-09-20
                                    How long does chicken last in the freezer?
                                    • Insights

                                      How long does chicken last in the freezer?

                                      • Pietro Greppi
                                      • 2026-09-06
                                        Antibiotics in chicken: what consumers need to know and what the industry must finally say
                                        • Insights

                                          Antibiotics in chicken: what consumers need to know and what the industry must finally say

                                          • Pietro Greppi
                                          • 2026-09-02
                                            More about chicken logo The myths, the lies, the truths and more about chicken.
                                            More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                            Latest Posts

                                            The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
                                            Insights
                                            2026-10-23
                                            What we don’t see behind a chicken breast or an egg
                                            Insights
                                            2026-10-13
                                            Independent Observatory on Poultry Reputation – 2
                                            Insights
                                            2026-10-09

                                            FAQ

                                            ‘Rapid growth must be banned’
                                            FAQ
                                            2024-06-06
                                            ‘Chickens report organ damage attributable mainly to genetic selection’
                                            FAQ
                                            2024-06-06
                                            “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                            FAQ
                                            2024-06-06
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