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The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
  • 2026-10-23
    What we don’t see behind a chicken breast or an egg
    What we don’t see behind a chicken breast or an egg
    • 2026-10-13
      Independent Observatory on Poultry Reputation – 2
      Independent Observatory on Poultry Reputation – 2
      • 2026-10-09
        Today’s chicken and yesterday’s chicken: what don’t those images tell us?
        Today’s chicken and yesterday’s chicken: what don’t those images tell us?
        • 2026-10-07
          When success turns into suspicion
          When success turns into suspicion
          • 2026-10-04
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Saturday, October 24, 2026
            • More About Chicken
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            What would Freud say about anti-poultry activists?
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              What would Freud say about anti-poultry activists?

              • More About Chicken
              • 2024-03-22
                The new frontier to avoid male chick culling in-ovo sexing using magnetic resonance imaging and artificial intelligence
                • Insights

                  The new frontier to avoid male chick culling in-ovo sexing using magnetic resonance imaging and artificial intelligence

                  • More About Chicken
                  • 2024-03-22
                    Disinforming is easier than informing
                    • Insights

                      Disinforming is easier than informing

                      • More About Chicken
                      • 2024-03-21
                        Specialised animals
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                          Specialised animals

                          • More About Chicken
                          • 2024-03-12
                            Those who criticise protected breeding, do they know what biosecurity is?  Here we tell you
                            • Insights

                              Those who criticise protected breeding, do they know what biosecurity is? Here we tell you

                              • More About Chicken
                              • 2024-03-08
                                The trade journal Zootecnica International talks about us
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                                  The trade journal Zootecnica International talks about us

                                  • More About Chicken
                                  • 2024-03-04
                                    Fake and real about broiler No. 8
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                                      Fake and real about broiler No. 8

                                      • More About Chicken
                                      • 2024-03-04
                                        Chicken farmers? Strange people.
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                                          Chicken farmers? Strange people.

                                          • More About Chicken
                                          • 2024-03-01
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                                            More about chicken logo The myths, the lies, the truths and more about chicken.
                                            More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                            Latest Posts

                                            The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
                                            Insights
                                            2026-10-23
                                            What we don’t see behind a chicken breast or an egg
                                            Insights
                                            2026-10-13
                                            Independent Observatory on Poultry Reputation – 2
                                            Insights
                                            2026-10-09

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                                            ‘Rapid growth must be banned’
                                            FAQ
                                            2024-06-06
                                            ‘Chickens report organ damage attributable mainly to genetic selection’
                                            FAQ
                                            2024-06-06
                                            “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                            FAQ
                                            2024-06-06
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