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What we don’t see behind a chicken breast or an egg
What we don’t see behind a chicken breast or an egg
  • 2026-10-13
    Independent Observatory on Poultry Reputation – 2
    Independent Observatory on Poultry Reputation – 2
    • 2026-10-09
      Today’s chicken and yesterday’s chicken: what don’t those images tell us?
      Today’s chicken and yesterday’s chicken: what don’t those images tell us?
      • 2026-10-07
        When success turns into suspicion
        When success turns into suspicion
        • 2026-10-04
          When the price becomes fake news
          When the price becomes fake news
          • 2026-10-01
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Friday, October 23, 2026
            • More About Chicken
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            WE FEED CORRECT INFORMATION
            • Insights

              WE FEED CORRECT INFORMATION

              • More About Chicken
              • 2024-05-17
                Differences between chicken, rooster, hen, …
                • Insights

                  Differences between chicken, rooster, hen, …

                  • More About Chicken
                  • 2024-04-29
                    Food or movie for profit? This is the question!
                    • Insights

                      Food or movie for profit? This is the question!

                      • More About Chicken
                      • 2024-04-22
                        Farm hatching that enhances animal welfare
                        • Insights

                          Farm hatching that enhances animal welfare

                          • More About Chicken
                          • 2024-04-18
                            At the table! Disinformation is served. This is how ideologies manipulate the minds of consumers
                            • Insights

                              At the table! Disinformation is served. This is how ideologies manipulate the minds of consumers

                              • More About Chicken
                              • 2024-04-15
                                What do people know about the poultry sector?
                                • Featured Post

                                  What do people know about the poultry sector?

                                  • More About Chicken
                                  • 2024-04-09
                                    Sex determination in the embryonic stage
                                    • Insights

                                      Sex determination in the embryonic stage

                                      • More About Chicken
                                      • 2024-04-09
                                        What would Freud say about anti-poultry activists?
                                        • Insights

                                          What would Freud say about anti-poultry activists?

                                          • More About Chicken
                                          • 2024-03-22
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                                            More about chicken logo The myths, the lies, the truths and more about chicken.
                                            More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                            Latest Posts

                                            What we don’t see behind a chicken breast or an egg
                                            Insights
                                            2026-10-13
                                            Independent Observatory on Poultry Reputation – 2
                                            Insights
                                            2026-10-09
                                            Today’s chicken and yesterday’s chicken: what don’t those images tell us?
                                            Insights
                                            2026-10-07

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                                            ‘Rapid growth must be banned’
                                            FAQ
                                            2024-06-06
                                            ‘Chickens report organ damage attributable mainly to genetic selection’
                                            FAQ
                                            2024-06-06
                                            “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                            FAQ
                                            2024-06-06
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