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The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
  • 2026-10-23
    What we don’t see behind a chicken breast or an egg
    What we don’t see behind a chicken breast or an egg
    • 2026-10-13
      Independent Observatory on Poultry Reputation – 2
      Independent Observatory on Poultry Reputation – 2
      • 2026-10-09
        Today’s chicken and yesterday’s chicken: what don’t those images tell us?
        Today’s chicken and yesterday’s chicken: what don’t those images tell us?
        • 2026-10-07
          When success turns into suspicion
          When success turns into suspicion
          • 2026-10-04
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Friday, October 23, 2026
            • More About Chicken
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            Why do slow-growing chickens cost almost twice as much?
            • Insights

              Why do slow-growing chickens cost almost twice as much?

              • More About Chicken
              • 2023-03-07
                A question to EFSA: when will spa treatments for chickens be available?
                • Insights

                  A question to EFSA: when will spa treatments for chickens be available?

                  • More About Chicken
                  • 2023-03-02
                    THE ANIMALS WE EAT, WHAT DO THEY EAT?
                    • Featured Post

                      THE ANIMALS WE EAT, WHAT DO THEY EAT?

                      • More About Chicken
                      • 2023-02-27
                        The fate of non-profit organisations? Keeping blaming.
                        • Featured Post

                          The fate of non-profit organisations? Keeping blaming.

                          • More About Chicken
                          • 2023-02-23
                            DOCUMENTARY OR FICTION? LET’S ASK CENTAUR!
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                              DOCUMENTARY OR FICTION? LET’S ASK CENTAUR!

                              • More About Chicken
                              • 2023-02-23
                                PLANT LIFE AND ANIMAL LIFE: EVERYTHING WE EAT USED TO BE ALIVE!
                                • Insights

                                  PLANT LIFE AND ANIMAL LIFE: EVERYTHING WE EAT USED TO BE ALIVE!

                                  • More About Chicken
                                  • 2023-02-19
                                    Hello! I’m the chicken from the farm next door… I’d like breakfast in bed. Thank you!
                                    • Insights

                                      Hello! I’m the chicken from the farm next door… I’d like breakfast in bed. Thank you!

                                      • More About Chicken
                                      • 2023-02-10
                                        “What we eat today?”
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                                          “What we eat today?”

                                          • More About Chicken
                                          • 2023-02-10
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                                            More about chicken logo The myths, the lies, the truths and more about chicken.
                                            More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                            Latest Posts

                                            The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
                                            Insights
                                            2026-10-23
                                            What we don’t see behind a chicken breast or an egg
                                            Insights
                                            2026-10-13
                                            Independent Observatory on Poultry Reputation – 2
                                            Insights
                                            2026-10-09

                                            FAQ

                                            ‘Rapid growth must be banned’
                                            FAQ
                                            2024-06-06
                                            ‘Chickens report organ damage attributable mainly to genetic selection’
                                            FAQ
                                            2024-06-06
                                            “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                            FAQ
                                            2024-06-06
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