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If the world truly went vegan
If the world truly went vegan
  • 2026-07-24
    “Shared responsibility between industry, large-scale retail trade, and communications: why consumers only see the shelf.”
    “Shared responsibility between industry, large-scale retail trade, and communications: why consumers only see the shelf.”
    • 2026-07-22
      Summer Inside a Poultry Farm: Intensive Protection
      Summer Inside a Poultry Farm: Intensive Protection
      • 2026-07-19
        How to spot a ‘gut-feeling’ fake news story about chicken
        How to spot a ‘gut-feeling’ fake news story about chicken
        • 2026-07-15
          The Role of Reported Mistakes: Why Perfection Convinces No One
          The Role of Reported Mistakes: Why Perfection Convinces No One
          • 2026-07-15
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Sunday, July 26, 2026
            • More About Chicken
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            Chicken meat color differences: a consumer’s guide
            • Insights

              Chicken meat color differences: a consumer’s guide

              • More About Chicken
              • 2025-07-04
                “Global Genetic Bottleneck” and Possible Solutions
                • Insights

                  “Global Genetic Bottleneck” and Possible Solutions

                  • More About Chicken
                  • 2025-06-27
                    A MAC and NDBS research on primary sources (Aviagen and Cobb) of poultry intended for human consumption
                    • Insights

                      A MAC and NDBS research on primary sources (Aviagen and Cobb) of poultry intended for human consumption

                      • More About Chicken
                      • 2025-06-26
                        What if Aviagen and Cobb disappeared?
                        • Insights

                          What if Aviagen and Cobb disappeared?

                          • More About Chicken
                          • 2025-06-26
                            How to avoid being influenced by fake news about the poultry sector
                            • Insights

                              How to avoid being influenced by fake news about the poultry sector

                              • More About Chicken
                              • 2025-06-25
                                The poultry supply chain: how it work
                                • Insights

                                  The poultry supply chain: how it work

                                  • More About Chicken
                                  • 2025-06-23
                                    Omnivores, vegetarians, vegans…
                                    • Insights

                                      Omnivores, vegetarians, vegans…

                                      • More About Chicken
                                      • 2025-06-16
                                        The Egg and Innovation: Breeding Farming
                                        • Insights

                                          The Egg and Innovation: Breeding Farming

                                          • More About Chicken
                                          • 2025-06-10
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                                            More about chicken logo The myths, the lies, the truths and more about chicken.
                                            More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                            Latest Posts

                                            If the world truly went vegan
                                            Insights
                                            2026-07-24
                                            “Shared responsibility between industry, large-scale retail trade, and communications: why consumers only see the shelf.”
                                            Insights
                                            2026-07-22
                                            Summer Inside a Poultry Farm: Intensive Protection
                                            Insights
                                            2026-07-19

                                            FAQ

                                            ‘Rapid growth must be banned’
                                            FAQ
                                            2024-06-06
                                            ‘Chickens report organ damage attributable mainly to genetic selection’
                                            FAQ
                                            2024-06-06
                                            “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                            FAQ
                                            2024-06-06
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