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MSM: the problem is not knowing about it, but failing to explain it
MSM: the problem is not knowing about it, but failing to explain it
  • 2026-10-28
    Who is looking for a career in the poultry industry, and what does this phenomenon tell us?
    Who is looking for a career in the poultry industry, and what does this phenomenon tell us?
    • 2026-10-27
      Chicken myopathies and information myopathies
      Chicken myopathies and information myopathies
      • 2026-10-24
        The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
        The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
        • 2026-10-23
          What we don’t see behind a chicken breast or an egg
          What we don’t see behind a chicken breast or an egg
          • 2026-10-13
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Wednesday, October 28, 2026
            • More About Chicken
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            Day: 18 September 2025

            Home 2025 September 18
            Independent Observatory on Poultry Reputation – 2
            • Insights

              Independent Observatory on Poultry Reputation – 2

              • Pietro Greppi
              • 2026-10-09
                Today’s chicken and yesterday’s chicken: what don’t those images tell us?
                • Insights

                  Today’s chicken and yesterday’s chicken: what don’t those images tell us?

                  • Pietro Greppi
                  • 2026-10-07
                    When success turns into suspicion
                    • Insights

                      When success turns into suspicion

                      • Pietro Greppi
                      • 2026-10-04
                        When the price becomes fake news
                        • Insights

                          When the price becomes fake news

                          • Pietro Greppi
                          • 2026-10-01
                            Raising broilers under extreme heat: a field experience from Yemen
                            • Insights

                              Raising broilers under extreme heat: a field experience from Yemen

                              • Pietro Greppi
                              • 2026-09-26
                                What kind of chickens are cockerels?
                                • Insights

                                  What kind of chickens are cockerels?

                                  • Pietro Greppi
                                  • 2026-09-25
                                    Poultry farming: a sector that produces food, but also knowledge
                                    • Insights

                                      Poultry farming: a sector that produces food, but also knowledge

                                      • Pietro Greppi
                                      • 2026-09-24
                                        Food Safety: the problem is not finding someone to blame
                                        • Insights

                                          Food Safety: the problem is not finding someone to blame

                                          • Pietro Greppi
                                          • 2026-09-22
                                            More about chicken logo The myths, the lies, the truths and more about chicken.
                                            More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                            Latest Posts

                                            MSM: the problem is not knowing about it, but failing to explain it
                                            Insights
                                            2026-10-28
                                            Who is looking for a career in the poultry industry, and what does this phenomenon tell us?
                                            Insights
                                            2026-10-27
                                            Chicken myopathies and information myopathies
                                            Insights
                                            2026-10-24

                                            FAQ

                                            ‘Rapid growth must be banned’
                                            FAQ
                                            2024-06-06
                                            ‘Chickens report organ damage attributable mainly to genetic selection’
                                            FAQ
                                            2024-06-06
                                            “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                            FAQ
                                            2024-06-06
                                            • Intellectual Property

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