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What we don’t see behind a chicken breast or an egg
What we don’t see behind a chicken breast or an egg
  • 2026-10-13
    Independent Observatory on Poultry Reputation – 2
    Independent Observatory on Poultry Reputation – 2
    • 2026-10-09
      Today’s chicken and yesterday’s chicken: what don’t those images tell us?
      Today’s chicken and yesterday’s chicken: what don’t those images tell us?
      • 2026-10-07
        When success turns into suspicion
        When success turns into suspicion
        • 2026-10-04
          When the price becomes fake news
          When the price becomes fake news
          • 2026-10-01
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Friday, October 23, 2026
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            How much chicken goes through supermarkets, fast food restaurants, and restaurants? (2 of 2)
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              How much chicken goes through supermarkets, fast food restaurants, and restaurants? (2 of 2)

              • More About Chicken
              • 2026-01-13
                How much chicken goes through supermarkets, fast food restaurants, and restaurants? (1 of 2)
                • Insights

                  How much chicken goes through supermarkets, fast food restaurants, and restaurants? (1 of 2)

                  • More About Chicken
                  • 2026-01-13
                    Poultry manure (chicken droppings) for the circular economy and soil nutrition
                    • Insights

                      Poultry manure (chicken droppings) for the circular economy and soil nutrition

                      • More About Chicken
                      • 2026-01-02
                        Fake news is an earthquake the magnitude of which the poultry sector does not grasp
                        • Insights

                          Fake news is an earthquake the magnitude of which the poultry sector does not grasp

                          • More About Chicken
                          • 2025-12-18
                            What came first, the chicken or the egg?
                            • Insights

                              What came first, the chicken or the egg?

                              • More About Chicken
                              • 2025-11-28
                                The most frequently asked questions from consumers
                                • Insights

                                  The most frequently asked questions from consumers

                                  • More About Chicken
                                  • 2025-11-20
                                    The US “egg sector” reinvents itself
                                    • Insights

                                      The US “egg sector” reinvents itself

                                      • More About Chicken
                                      • 2025-11-17
                                        News from in-ovo sexing around the world
                                        • Insights

                                          News from in-ovo sexing around the world

                                          • More About Chicken
                                          • 2025-11-13
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                                            More about chicken logo The myths, the lies, the truths and more about chicken.
                                            More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                            Latest Posts

                                            What we don’t see behind a chicken breast or an egg
                                            Insights
                                            2026-10-13
                                            Independent Observatory on Poultry Reputation – 2
                                            Insights
                                            2026-10-09
                                            Today’s chicken and yesterday’s chicken: what don’t those images tell us?
                                            Insights
                                            2026-10-07

                                            FAQ

                                            ‘Rapid growth must be banned’
                                            FAQ
                                            2024-06-06
                                            ‘Chickens report organ damage attributable mainly to genetic selection’
                                            FAQ
                                            2024-06-06
                                            “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                            FAQ
                                            2024-06-06
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