Category: Insights

The global industrial poultry pyramid and the top of the supply chain

The global industrial poultry pyramid and the top of the supply chain

The global industrial poultry supply chain is a complex and highly integrated structure, dominated by a small number of multinational
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The myth of free-range chicken

The myth of free-range chicken

Free-range chicken is now a common term often used by many to define the supposed quality of a “country” chicken
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Weight and sex differences between chickens

Weight and sex differences between chickens

Tra le tante domande che riceviamo via e-mail sul nostro sito web, ne abbiamo selezionate alcune: Perché i polli da
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Here’s why we shouldn’t believe every cancer scare:  the chicken case and our letter

Here’s why we shouldn’t believe every cancer scare: the chicken case and our letter

We’re publishing here a letter drafted by our founder. We hope it can be used by poultry industry professionals, industry
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Should we believe the accusations of animal rights groups?

Should we believe the accusations of animal rights groups?

The following article is a timeless dossier, published – in Italian – in July 2022 on Zootecnica International. https://zootecnica.it/2022/07/27/allevamenti-intensivi-protetti-e-influenza-aviaria-dobbiamo-credere-alle-accuse-delle-associazioni-animaliste/ Intensive/protected
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The fight against disinformation:

The fight against disinformation:

Anti-fake news websites and strategies in the Italian poultry sector   MAC continues its observation and reporting activity ( https://www.moreaboutchicken.com/
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Criticism of the poultry sector generates losses. What losses?

Criticism of the poultry sector generates losses. What losses?

Criticism of the poultry sector generates losses and is not a self-extinguishing flame, despite the sector’s ill-advised tendency to view
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Chicken meat color differences: a consumer’s guide

Chicken meat color differences: a consumer’s guide

A question that many people ask themselves when looking at the poultry section at the supermarket concerns the color of
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“Global Genetic Bottleneck” and Possible Solutions

“Global Genetic Bottleneck” and Possible Solutions

In order to avoid misunderstandings (which could arise in the poultry sector and among consumers), it is necessary to clarify
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A MAC and NDBS research on primary sources (Aviagen and Cobb) of poultry intended for human consumption

A MAC and NDBS research on primary sources (Aviagen and Cobb) of poultry intended for human consumption

The objective of this research was to create a detailed report on Aviagen and Cobb, delving into their industrial setup,
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