Category: Insights
The global industrial poultry supply chain is a complex and highly integrated structure, dominated by a small number of multinational
Free-range chicken is now a common term often used by many to define the supposed quality of a “country” chicken
Tra le tante domande che riceviamo via e-mail sul nostro sito web, ne abbiamo selezionate alcune: Perché i polli da
We’re publishing here a letter drafted by our founder. We hope it can be used by poultry industry professionals, industry
The following article is a timeless dossier, published – in Italian – in July 2022 on Zootecnica International. https://zootecnica.it/2022/07/27/allevamenti-intensivi-protetti-e-influenza-aviaria-dobbiamo-credere-alle-accuse-delle-associazioni-animaliste/ Intensive/protected
Anti-fake news websites and strategies in the Italian poultry sector MAC continues its observation and reporting activity ( https://www.moreaboutchicken.com/
Criticism of the poultry sector generates losses and is not a self-extinguishing flame, despite the sector’s ill-advised tendency to view
A question that many people ask themselves when looking at the poultry section at the supermarket concerns the color of
In order to avoid misunderstandings (which could arise in the poultry sector and among consumers), it is necessary to clarify
The objective of this research was to create a detailed report on Aviagen and Cobb, delving into their industrial setup,
















