Category: Insights

Should we believe the accusations of animal rights groups?

Should we believe the accusations of animal rights groups?

The following article is a timeless dossier, published – in Italian – in July 2022 on Zootecnica International. https://zootecnica.it/2022/07/27/allevamenti-intensivi-protetti-e-influenza-aviaria-dobbiamo-credere-alle-accuse-delle-associazioni-animaliste/ Intensive/protected
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The fight against disinformation:

The fight against disinformation:

Anti-fake news websites and strategies in the Italian poultry sector   MAC continues its observation and reporting activity ( https://www.moreaboutchicken.com/
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Criticism of the poultry sector generates losses. What losses?

Criticism of the poultry sector generates losses. What losses?

Criticism of the poultry sector generates losses and is not a self-extinguishing flame, despite the sector’s ill-advised tendency to view
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Chicken meat color differences: a consumer’s guide

Chicken meat color differences: a consumer’s guide

A question that many people ask themselves when looking at the poultry section at the supermarket concerns the color of
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“Global Genetic Bottleneck” and Possible Solutions

“Global Genetic Bottleneck” and Possible Solutions

In order to avoid misunderstandings (which could arise in the poultry sector and among consumers), it is necessary to clarify
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A MAC and NDBS research on primary sources (Aviagen and Cobb) of poultry intended for human consumption

A MAC and NDBS research on primary sources (Aviagen and Cobb) of poultry intended for human consumption

The objective of this research was to create a detailed report on Aviagen and Cobb, delving into their industrial setup,
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What if Aviagen and Cobb disappeared?

What if Aviagen and Cobb disappeared?

Preventing a crisis is better than curing one.   There is a theme that haunts the poultry sector and that
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How to avoid being influenced by fake news about the poultry sector

How to avoid being influenced by fake news about the poultry sector

If you are looking for sources that inform you about how the poultry industry works, it is best not to
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The poultry supply chain: how it work

The poultry supply chain: how it work

The poultry supply chain, especially that which produces chickens for meat (broilers) or laying hens on a large scale, is
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Omnivores, vegetarians, vegans…

Omnivores, vegetarians, vegans…

No one forces anyone to eat or avoid this or that food. Everyone can decide to feed themselves from any
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