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What we don’t see behind a chicken breast or an egg
What we don’t see behind a chicken breast or an egg
  • 2026-10-13
    Independent Observatory on Poultry Reputation – 2
    Independent Observatory on Poultry Reputation – 2
    • 2026-10-09
      Today’s chicken and yesterday’s chicken: what don’t those images tell us?
      Today’s chicken and yesterday’s chicken: what don’t those images tell us?
      • 2026-10-07
        When success turns into suspicion
        When success turns into suspicion
        • 2026-10-04
          When the price becomes fake news
          When the price becomes fake news
          • 2026-10-01
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Saturday, October 17, 2026
            • More About Chicken
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            Pietro Greppi

            40 Posts
            Raising broilers under extreme heat: a field experience from Yemen
            • Insights
              Raising broilers under extreme heat: a field experience from Yemen
              • Pietro Greppi
              • 2026-09-26
                What kind of chickens are cockerels?
                • Insights
                  What kind of chickens are cockerels?
                  • Pietro Greppi
                  • 2026-09-25
                    Poultry farming: a sector that produces food, but also knowledge
                    • Insights
                      Poultry farming: a sector that produces food, but also knowledge
                      • Pietro Greppi
                      • 2026-09-24
                        Food Safety: the problem is not finding someone to blame
                        • Insights
                          Food Safety: the problem is not finding someone to blame
                          • Pietro Greppi
                          • 2026-09-22
                            Who ensures our protein supply when the world becomes unstable?
                            • Insights
                              Who ensures our protein supply when the world becomes unstable?
                              • Pietro Greppi
                              • 2026-09-20
                                How long does chicken last in the freezer?
                                • Insights
                                  How long does chicken last in the freezer?
                                  • Pietro Greppi
                                  • 2026-09-06
                                    Antibiotics in chicken: what consumers need to know and what the industry must finally say
                                    • Insights
                                      Antibiotics in chicken: what consumers need to know and what the industry must finally say
                                      • Pietro Greppi
                                      • 2026-09-02
                                        Why chicken welfare isn’t a detail: it’s the foundation of food safety
                                        • Insights
                                          Why chicken welfare isn’t a detail: it’s the foundation of food safety
                                          • Pietro Greppi
                                          • 2026-08-31
                                            Growth in poultry meat demand: why we should read a potentially misleading signal with caution
                                            • Insights
                                              Growth in poultry meat demand: why we should read a potentially misleading signal with caution
                                              • Pietro Greppi
                                              • 2026-08-26
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                                                More about chicken logo The myths, the lies, the truths and more about chicken.
                                                More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                                Latest Posts

                                                What we don’t see behind a chicken breast or an egg
                                                Insights
                                                2026-10-13
                                                Independent Observatory on Poultry Reputation – 2
                                                Insights
                                                2026-10-09
                                                Today’s chicken and yesterday’s chicken: what don’t those images tell us?
                                                Insights
                                                2026-10-07

                                                FAQ

                                                ‘Rapid growth must be banned’
                                                FAQ
                                                2024-06-06
                                                ‘Chickens report organ damage attributable mainly to genetic selection’
                                                FAQ
                                                2024-06-06
                                                “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                                FAQ
                                                2024-06-06
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