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If the world truly went vegan
If the world truly went vegan
  • 2026-07-24
    “Shared responsibility between industry, large-scale retail trade, and communications: why consumers only see the shelf.”
    “Shared responsibility between industry, large-scale retail trade, and communications: why consumers only see the shelf.”
    • 2026-07-22
      Summer Inside a Poultry Farm: Intensive Protection
      Summer Inside a Poultry Farm: Intensive Protection
      • 2026-07-19
        How to spot a ‘gut-feeling’ fake news story about chicken
        How to spot a ‘gut-feeling’ fake news story about chicken
        • 2026-07-15
          The Role of Reported Mistakes: Why Perfection Convinces No One
          The Role of Reported Mistakes: Why Perfection Convinces No One
          • 2026-07-15
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Sunday, July 26, 2026
            • More About Chicken
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            Pietro Greppi

            21 Posts
            ARTIFICIAL INTELLIGENCE IN POULTRY PRODUCTION — POTENTIAL, PATIENCE, AND PRECISION
            • Insights
              ARTIFICIAL INTELLIGENCE IN POULTRY PRODUCTION — POTENTIAL, PATIENCE, AND PRECISION
              • Pietro Greppi
              • 2026-07-11
                What does it mean when we talk about “digitizing meat processing” and why you should care?
                • Insights
                  What does it mean when we talk about “digitizing meat processing” and why you should care?
                  • Pietro Greppi
                  • 2026-07-06
                    Growth, Yes – Complacency, No – An invitation to the poultry sector.
                    • Insights
                      Growth, Yes – Complacency, No – An invitation to the poultry sector.
                      • Pietro Greppi
                      • 2026-07-03
                        Who really speaks for the chicken? Why don’t you trust acronyms?
                        • Insights
                          Who really speaks for the chicken? Why don’t you trust acronyms?
                          • Pietro Greppi
                          • 2026-07-01
                            Why You Don’t Trust Food News Anymore (And How to Rebuild Your Opinion)
                            • Insights
                              Why You Don’t Trust Food News Anymore (And How to Rebuild Your Opinion)
                              • Pietro Greppi
                              • 2026-07-01
                                How They Manipulate You with Chicken Pictures (and How to Really Defend Yourself)
                                • Insights
                                  How They Manipulate You with Chicken Pictures (and How to Really Defend Yourself)
                                  • Pietro Greppi
                                  • 2026-06-28
                                    “Intensive”: The word that scares you and that no one has ever explained to you
                                    • Insights
                                      “Intensive”: The word that scares you and that no one has ever explained to you
                                      • Pietro Greppi
                                      • 2026-06-28
                                        Breeder hens: the hidden first link in the egg supply chain
                                        • Insights
                                          Breeder hens: the hidden first link in the egg supply chain
                                          • Pietro Greppi
                                          • 2026-06-20
                                            How trust is built in chicken communication
                                            • Insights
                                              How trust is built in chicken communication
                                              • Pietro Greppi
                                              • 2026-06-17
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                                                More about chicken logo The myths, the lies, the truths and more about chicken.
                                                More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                                Latest Posts

                                                If the world truly went vegan
                                                Insights
                                                2026-07-24
                                                “Shared responsibility between industry, large-scale retail trade, and communications: why consumers only see the shelf.”
                                                Insights
                                                2026-07-22
                                                Summer Inside a Poultry Farm: Intensive Protection
                                                Insights
                                                2026-07-19

                                                FAQ

                                                ‘Rapid growth must be banned’
                                                FAQ
                                                2024-06-06
                                                ‘Chickens report organ damage attributable mainly to genetic selection’
                                                FAQ
                                                2024-06-06
                                                “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                                FAQ
                                                2024-06-06
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