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What we don’t see behind a chicken breast or an egg
What we don’t see behind a chicken breast or an egg
  • 2026-10-13
    Independent Observatory on Poultry Reputation – 2
    Independent Observatory on Poultry Reputation – 2
    • 2026-10-09
      Today’s chicken and yesterday’s chicken: what don’t those images tell us?
      Today’s chicken and yesterday’s chicken: what don’t those images tell us?
      • 2026-10-07
        When success turns into suspicion
        When success turns into suspicion
        • 2026-10-04
          When the price becomes fake news
          When the price becomes fake news
          • 2026-10-01
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Friday, October 23, 2026
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              I HEAR AND READ LABELS INDICATING SLOW-GROWING CHICKENS. WHAT DOES THAT MEAN?

              • More About Chicken
              • 2023-06-13
                • FAQ

                  WHY ARE CHICKENS TODAY SO MUCH BIGGER THAN THE ONES MY GRANDMOTHER USED TO EAT?

                  • More About Chicken
                  • 2023-06-13
                    • FAQ

                      I AM CONCERNED ABOUT ANTIBIOTICS USED IN CHICKEN FARMS

                      • More About Chicken
                      • 2023-06-13
                        • FAQ

                          WE HEAR ABOUT THE ANIMAL WELFARE OF BROILERS, GROWTH RATES, SPACE ON FARMS ETC. HOW DO I REALLY UNDERSTAND WHAT THE POULTRY INDUSTRY DOES?

                          • More About Chicken
                          • 2023-06-13
                            Animal welfare? On protected farms it is a prerequisite for consumer and farmer welfare
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                              Animal welfare? On protected farms it is a prerequisite for consumer and farmer welfare

                              • More About Chicken
                              • 2023-06-12
                                Welcome!
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                                  Welcome!

                                  • More About Chicken
                                  • 2023-06-08
                                    A contribution from Zootecnica International – Italy
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                                      A contribution from Zootecnica International – Italy

                                      • More About Chicken
                                      • 2023-05-22
                                        • FAQ

                                          There are people who accuse intensive livestock farms of doing preventive group treatments even when not necessary

                                          • More About Chicken
                                          • 2023-05-08
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                                            More about chicken logo The myths, the lies, the truths and more about chicken.
                                            More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                            Latest Posts

                                            What we don’t see behind a chicken breast or an egg
                                            Insights
                                            2026-10-13
                                            Independent Observatory on Poultry Reputation – 2
                                            Insights
                                            2026-10-09
                                            Today’s chicken and yesterday’s chicken: what don’t those images tell us?
                                            Insights
                                            2026-10-07

                                            FAQ

                                            ‘Rapid growth must be banned’
                                            FAQ
                                            2024-06-06
                                            ‘Chickens report organ damage attributable mainly to genetic selection’
                                            FAQ
                                            2024-06-06
                                            “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                            FAQ
                                            2024-06-06
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