Category: Featured Post

What would happen if the world went completely vegan?

What would happen if the world went completely vegan?

M.A.C. (MoreAboutChicken.com) asked Dr Susanna Bramante to contribute to the topical issue that sees the vegan population lashing out against
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When one email contains many fakes

When one email contains many fakes

M.A.C.’s editorial staff is active in researching the fakes launched by various organisations against livestock farms that are contemptuously called
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Perceptions win over facts 10 to 0: a new approach is needed!

Perceptions win over facts 10 to 0: a new approach is needed!

Considerations from a number of conferences, articles and research papers dedicated to understanding ‘the influence of public perception on poultry
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Bird flu cases in humans the truth about the role of intensive farming

Bird flu cases in humans the truth about the role of intensive farming

On this subject, the animal welfare associations have already issued their verdict, which is equivalent to all the others issued
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THE ANIMALS WE EAT, WHAT DO THEY EAT?

THE ANIMALS WE EAT, WHAT DO THEY EAT?

“A study by FAO and published in Global Food Security found that livestock rely primarily on forages, crop residues and
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The fate of non-profit organisations? Keeping blaming.

The fate of non-profit organisations? Keeping blaming.

MAC investigated the funding system supporting the ‘animal right’ activists. It is a well-organised system that collects and receives funds
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EU consumers save on food and buy less organic in 2022

EU consumers save on food and buy less organic in 2022

In a concept of circularity of food resources, the poultry sector is constantly reducing its food and water requirements (link
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Some clarity on poultry farming

Some clarity on poultry farming

The ‘stories’ about the poultry world reach the public mainly from avowedly ‘anti-farming’ organised entities that have good reason to
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Improvements over the last 15 years in the Organic Efficiency and Environmental Sustainability of conventional chicken

Improvements over the last 15 years in the Organic Efficiency and Environmental Sustainability of conventional chicken

We list the relevant points concerning today’s chickens (2022) that are naturally selected from those that for the same growth,
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“As healthy as a Chicken”

“As healthy as a Chicken”

When we use idioms, we generally refer to popular sayings that are often the result of experiences that have occurred
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