Category: Insights

DOCUMENTARY OR FICTION? LET’S ASK CENTAUR!

DOCUMENTARY OR FICTION? LET’S ASK CENTAUR!

Complaints about poultry farms are taking a quantum leap. This does not mean that what they describe is more reliable
Read More
PLANT LIFE AND ANIMAL LIFE: EVERYTHING WE EAT USED TO BE ALIVE!

PLANT LIFE AND ANIMAL LIFE: EVERYTHING WE EAT USED TO BE ALIVE!

It is tragic, but inevitable: living beings can only survive by feeding on other living organisms. Based on this indisputable
Read More
Hello! I’m the chicken from the farm next door… I’d like breakfast in bed. Thank you!

Hello! I’m the chicken from the farm next door… I’d like breakfast in bed. Thank you!

This phone call obviously never happened. Yet there are people who confuse their own welfare ideals with what they assume
Read More
“What we eat today?”

“What we eat today?”

M.A.C. is dedicated to finding and disseminating information on poultry farms and what revolves around them with the aim of
Read More
Who Grows More and Consumes Less? Chicken

Who Grows More and Consumes Less? Chicken

With regard to the sustainability of poultry farming, it is noticeable that companies in the sector communicate poorly or not
Read More
EU consumers save on food and buy less organic in 2022

EU consumers save on food and buy less organic in 2022

In a concept of circularity of food resources, the poultry sector is constantly reducing its food and water requirements (link
Read More
Some clarity on poultry farming

Some clarity on poultry farming

The ‘stories’ about the poultry world reach the public mainly from avowedly ‘anti-farming’ organised entities that have good reason to
Read More
Chickens or hens? How many people know the difference?

Chickens or hens? How many people know the difference?

Very few people really know anything about the poultry farming system and the poultry breeds destined for the food chain.
Read More
Beak reduction of chicks: what is it?

Beak reduction of chicks: what is it?

Animal welfare issues in the poultry sector are numerous and equally numerous are the criticisms made of intensive/protected poultry farming.
Read More
Which hen laid the egg?

Which hen laid the egg?

About the origin of eggs according to different types of farming (link to egg identification):   “ORGANIC FARMING EGGS (code
Read More