Category: Insights

Go to rural farms … and then we’ll talk about it

Go to rural farms … and then we’ll talk about it

Among the criticisms that the poultry farming sector receives in recent times are those about ‘leg burns’ or ‘foot injuries’.
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Poultry and consumer communication: a challenge to be met

Poultry and consumer communication: a challenge to be met

The poultry sector is a vital component of Italian agri-food, contributing significantly to the national economy and diet. However, there
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Fake news and the short-sighted poultry sector

Fake news and the short-sighted poultry sector

The poultry sector, like many other sectors of agriculture and food production, is not immune to the effects of fake
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The importance of chickens for the support of the planet’s food

The importance of chickens for the support of the planet’s food

White chicken meat is a staple in the diet of many people around the world. Known for its high protein
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Processed and over-processed foods: what they are and how they differ

Processed and over-processed foods: what they are and how they differ

There is still a lot of confusion around the term ‘processed’, which has acquired a negative meaning in the collective
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Fake news about chickens: irresponsible actions

Fake news about chickens: irresponsible actions

The phenomenon of fake news, or “fake news”, has become a significant problem in various sectors, including the poultry industry.
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What does your cat eat?

What does your cat eat?

La questione degli allevamenti avicoli e del benessere degli animali è un argomento complesso e spesso controverso. Da un lato,
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Feeding the Planet: Strategic Feed Poultry

Feeding the Planet: Strategic Feed Poultry

The livestock sector has a great mission to produce food that is affordable, good, safe and of quality. However, this
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Feeding the Planet: where is Italy?

Feeding the Planet: where is Italy?

I ask you to be patient and read, because when the things to say are simple but nevertheless numerous and
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Feeding the planet: a new paradigm for the poultry sector

Feeding the planet: a new paradigm for the poultry sector

Feeding the planet: A recording of the panel discussion The panel discussion I initiated to stimulate a particular paradigm shift
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