Category: Insights

Hello! I’m the chicken from the farm next door… I’d like breakfast in bed. Thank you!

Hello! I’m the chicken from the farm next door… I’d like breakfast in bed. Thank you!

This phone call obviously never happened. Yet there are people who confuse their own welfare ideals with what they assume
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“What we eat today?”

“What we eat today?”

M.A.C. is dedicated to finding and disseminating information on poultry farms and what revolves around them with the aim of
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Who Grows More and Consumes Less? Chicken

Who Grows More and Consumes Less? Chicken

With regard to the sustainability of poultry farming, it is noticeable that companies in the sector communicate poorly or not
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EU consumers save on food and buy less organic in 2022

EU consumers save on food and buy less organic in 2022

In a concept of circularity of food resources, the poultry sector is constantly reducing its food and water requirements (link
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Some clarity on poultry farming

Some clarity on poultry farming

The ‘stories’ about the poultry world reach the public mainly from avowedly ‘anti-farming’ organised entities that have good reason to
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Chickens or hens? How many people know the difference?

Chickens or hens? How many people know the difference?

Very few people really know anything about the poultry farming system and the poultry breeds destined for the food chain.
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Beak reduction of chicks: what is it?

Beak reduction of chicks: what is it?

Animal welfare issues in the poultry sector are numerous and equally numerous are the criticisms made of intensive/protected poultry farming.
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Which hen laid the egg?

Which hen laid the egg?

About the origin of eggs according to different types of farming (link to egg identification):   “ORGANIC FARMING EGGS (code
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Where do eggs for food use come from?

Where do eggs for food use come from?

In order to identify the origin of eggs, since 2004 all chicken eggs produced in the European Union must bear
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Avian influenza (AI): where, how, when (part two)

Avian influenza (AI): where, how, when (part two)

Avian Influenza (AI) was described in birds for the first time in the world in 1878, by an Italian: Professor
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