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The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
  • 2026-10-23
    What we don’t see behind a chicken breast or an egg
    What we don’t see behind a chicken breast or an egg
    • 2026-10-13
      Independent Observatory on Poultry Reputation – 2
      Independent Observatory on Poultry Reputation – 2
      • 2026-10-09
        Today’s chicken and yesterday’s chicken: what don’t those images tell us?
        Today’s chicken and yesterday’s chicken: what don’t those images tell us?
        • 2026-10-07
          When success turns into suspicion
          When success turns into suspicion
          • 2026-10-04
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Friday, October 23, 2026
            • More About Chicken
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            Protected intensive livestock farms mean: food quality, health safety, accessibility and continuous availability
            • Insights

              Protected intensive livestock farms mean: food quality, health safety, accessibility and continuous availability

              • More About Chicken
              • 2025-02-27
                Around the world around the chicken
                • Insights

                  Around the world around the chicken

                  • More About Chicken
                  • 2025-02-21
                    Animal vs. human flu syndromes?
                    • Insights

                      Animal vs. human flu syndromes?

                      • More About Chicken
                      • 2025-02-19
                        How an intensive (and protected) chicken farm works
                        • Insights

                          How an intensive (and protected) chicken farm works

                          • More About Chicken
                          • 2025-02-17
                            PHENO OR GENO?
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                              PHENO OR GENO?

                              • More About Chicken
                              • 2025-02-06
                                Omnivorous reflections: But do vegetarians talk to plants?
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                                  Omnivorous reflections: But do vegetarians talk to plants?

                                  • More About Chicken
                                  • 2025-02-03
                                    Food illusionism
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                                      Food illusionism

                                      • More About Chicken
                                      • 2025-01-30
                                        Biodiversity? Nothing is the same as it was a moment ago
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                                          Biodiversity? Nothing is the same as it was a moment ago

                                          • More About Chicken
                                          • 2025-01-24
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                                            More about chicken logo The myths, the lies, the truths and more about chicken.
                                            More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                            Latest Posts

                                            The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
                                            Insights
                                            2026-10-23
                                            What we don’t see behind a chicken breast or an egg
                                            Insights
                                            2026-10-13
                                            Independent Observatory on Poultry Reputation – 2
                                            Insights
                                            2026-10-09

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                                            ‘Rapid growth must be banned’
                                            FAQ
                                            2024-06-06
                                            ‘Chickens report organ damage attributable mainly to genetic selection’
                                            FAQ
                                            2024-06-06
                                            “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                            FAQ
                                            2024-06-06
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