• More About Chicken
  • More About Chicken

Most Viewed

The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
  • 2026-10-23
    What we don’t see behind a chicken breast or an egg
    What we don’t see behind a chicken breast or an egg
    • 2026-10-13
      Independent Observatory on Poultry Reputation – 2
      Independent Observatory on Poultry Reputation – 2
      • 2026-10-09
        Today’s chicken and yesterday’s chicken: what don’t those images tell us?
        Today’s chicken and yesterday’s chicken: what don’t those images tell us?
        • 2026-10-07
          When success turns into suspicion
          When success turns into suspicion
          • 2026-10-04
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Friday, October 23, 2026
            • More About Chicken
            • Banner Contact
              • Home
              • About MAC
              • M.A.C.’s manifesto
              • Featured Post
              • Insight
              • F.A.Q.
              • Documents
              • Contact MAC now

            Articles

            Home
            Chickens or hens? The differences
            • Insights

              Chickens or hens? The differences

              • More About Chicken
              • 2025-01-20
                What do we know (and from whom) about poultry farms?
                • Insights

                  What do we know (and from whom) about poultry farms?

                  • More About Chicken
                  • 2025-01-13
                    Go to rural farms … and then we’ll talk about it
                    • Insights

                      Go to rural farms … and then we’ll talk about it

                      • More About Chicken
                      • 2024-12-16
                        Poultry and consumer communication: a challenge to be met
                        • Insights

                          Poultry and consumer communication: a challenge to be met

                          • More About Chicken
                          • 2024-12-09
                            Fake news and the short-sighted poultry sector
                            • Insights

                              Fake news and the short-sighted poultry sector

                              • More About Chicken
                              • 2024-12-05
                                The importance of chickens for the support of the planet’s food
                                • Insights

                                  The importance of chickens for the support of the planet’s food

                                  • More About Chicken
                                  • 2024-12-02
                                    Processed and over-processed foods: what they are and how they differ
                                    • Insights

                                      Processed and over-processed foods: what they are and how they differ

                                      • More About Chicken
                                      • 2024-11-29
                                        Fake news about chickens: irresponsible actions
                                        • Insights

                                          Fake news about chickens: irresponsible actions

                                          • More About Chicken
                                          • 2024-11-28
                                            • First
                                            • Prev
                                            • 13
                                            • 14
                                            • 15
                                            • 16
                                            • 17
                                            • Next
                                            • Last

                                            Share the joy

                                            Search

                                            Mac and NBDS event
                                            logo Mac
                                            M.A.C.'s manifesto.
                                            The whys of More About Chicken.

                                            Download ebook IT/EN

                                            ebook
                                            → SITEMAP
                                            More about chicken logo The myths, the lies, the truths and more about chicken.
                                            More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                            Latest Posts

                                            The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
                                            Insights
                                            2026-10-23
                                            What we don’t see behind a chicken breast or an egg
                                            Insights
                                            2026-10-13
                                            Independent Observatory on Poultry Reputation – 2
                                            Insights
                                            2026-10-09

                                            FAQ

                                            ‘Rapid growth must be banned’
                                            FAQ
                                            2024-06-06
                                            ‘Chickens report organ damage attributable mainly to genetic selection’
                                            FAQ
                                            2024-06-06
                                            “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                            FAQ
                                            2024-06-06
                                            • Intellectual Property

                                            → SITEMAP
                                            • © 2025-2026 Pietro Greppi - Author of the CDE, VGR and IVGR models. All rights reserved.
                                              Studio Greppi di Pietro Greppi, P. IVA: 03814750273 - Web design: Alke Studio
                                              • Intellectual Property
                                              • Privacy Policy
                                              • Cookie Policy (EU)
                                              • Contact MAC now
                                            Manage Consent
                                            To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
                                            Functional Always active
                                            The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
                                            Preferences
                                            The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
                                            Statistics
                                            The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
                                            Marketing
                                            The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
                                            • Manage options
                                            • Manage services
                                            • Manage {vendor_count} vendors
                                            • Read more about these purposes
                                            View preferences
                                            • {title}
                                            • {title}
                                            • {title}