Category: Insights

Evolution is born of chance. Poultry breeding causes chance

Evolution is born of chance. Poultry breeding causes chance

Poultry selection is based on systematic observation of what happens in nature. From the 1950s to the present day, the
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Call them ‘Intensively Protected’ farms!

Call them ‘Intensively Protected’ farms!

Professional poultry farms are protected places. They protect the animals. However, there are those even in the industry who, out
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When one email contains many fakes

When one email contains many fakes

M.A.C.’s editorial staff is active in researching the fakes launched by various organisations against livestock farms that are contemptuously called
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Perceptions win over facts 10 to 0: a new approach is needed!

Perceptions win over facts 10 to 0: a new approach is needed!

Considerations from a number of conferences, articles and research papers dedicated to understanding ‘the influence of public perception on poultry
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Bird flu cases in humans the truth about the role of intensive farming

Bird flu cases in humans the truth about the role of intensive farming

On this subject, the animal welfare associations have already issued their verdict, which is equivalent to all the others issued
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Why do slow-growing chickens cost almost twice as much?

Why do slow-growing chickens cost almost twice as much?

On ‘slow-growing’ chickens, an in-depth study is needed to clarify the pros and cons for the consumer and the environmental
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A question to EFSA: when will spa treatments for chickens be available?

A question to EFSA: when will spa treatments for chickens be available?

Who is EFSA? “It is a European Union agency established in 2002 to serve as an impartial source of scientific
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THE ANIMALS WE EAT, WHAT DO THEY EAT?

THE ANIMALS WE EAT, WHAT DO THEY EAT?

“A study by FAO and published in Global Food Security found that livestock rely primarily on forages, crop residues and
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The fate of non-profit organisations? Keeping blaming.

The fate of non-profit organisations? Keeping blaming.

MAC investigated the funding system supporting the ‘animal right’ activists. It is a well-organised system that collects and receives funds
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DOCUMENTARY OR FICTION? LET’S ASK CENTAUR!

DOCUMENTARY OR FICTION? LET’S ASK CENTAUR!

Complaints about poultry farms are taking a quantum leap. This does not mean that what they describe is more reliable
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