Category: Insights

Feeding the Planet: Toward a New Paradigm for the Poultry Industry

Feeding the Planet: Toward a New Paradigm for the Poultry Industry

The poultry industry has always played a crucial role in human nutrition, providing an accessible and nutritious source of protein.
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The MAC Code

The MAC Code

A self-discipline code for the poultry industry From Italy to Europe by Pietro Greppi    Introduction    This document is addressed
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4 a 1

4 a 1

What do you see in the opening image? It is a plastic and photographic representation of what a chicken looked
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Why does the poultry industry appear silent to the accusations it receives?

Why does the poultry industry appear silent to the accusations it receives?

The poultry industry in Italy and globally is really not completely silent about the accusations made by animal activists. However,
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Quality of life for chickens: what it’s like and how CIWF tells the story

Quality of life for chickens: what it’s like and how CIWF tells the story

Moreaboutchicken.com (hereafter MAC) offers its readers here a concise compilation of statements that in multiple media, digital and otherwise, CIWF
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How many people avoid poultry products because of fakes?

How many people avoid poultry products because of fakes?

How many people avoid poultry products because of false information spread by activists of anti-livestock organizations? It is difficult to
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Why does fake news “reap victims” who “believe it”?

Why does fake news “reap victims” who “believe it”?

Fake news is effective because of a number of causes that often act in conjunction with each other, amplifying its
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Chickens are the ones who believe the fantasies of anti-farming activists

Chickens are the ones who believe the fantasies of anti-farming activists

There are many fantasies circulating around the world of chickens raised for our food. Strange rumors circulate in the corridors
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What is being overlooked in the poultry world?

What is being overlooked in the poultry world?

The word from the founder of M.A.C. and N.D.B.S.   Those who wanted to investigate what the intensive poultry farming
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Protected intensive livestock farms mean: food quality, health safety, accessibility and continuous availability

Protected intensive livestock farms mean: food quality, health safety, accessibility and continuous availability

The poultry industry globally employs great resources, scientific research, conferences, courses … to ensure the certain and constant availability of
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