Category: Insights

Why is chicken the most misunderstood protein?

Why is chicken the most misunderstood protein?

Chiedete alla gente cosa ha mangiato a cena ieri sera e molti risponderanno: “pollo”. È ovunque: nelle cucine di casa,
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The chicken as a global sentinel

The chicken as a global sentinel

What can global crises teach us about food, health, and security? We live in a time when international tensions —
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TO BE OR NOT TO BE… OF FLESH?

TO BE OR NOT TO BE… OF FLESH?

Il paradosso psicologico dei prodotti a base vegetale. Imitare la carne, persino il pollo, è una reazione che ha più
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Poultry Culture

Poultry Culture

Quando il settore avicolo diventa una comunità globale Mettete nella stessa stanza un allevatore di pollame brasiliano, un veterinario danese
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Poultry gut health

Poultry gut health

When people hear discussions about poultry production, they often imagine antibiotics, industrial shortcuts, or artificial interventions hidden somewhere behind the
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Independent Observatory on Poultry Reputation

Independent Observatory on Poultry Reputation

Independent Observatory on Poultry Reputation – First edition Executive Summary In the first quarter of the year, the reputation of
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Why is poultry sector communication at risk of sabotaging itself?

Why is poultry sector communication at risk of sabotaging itself?

For inconsistency: that is, when what is said does not coincide with what is done or shown Inconsistency arises when
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That’s why MoreAboutChicken.com and Nutriamocidibuonsenso.it exist

That’s why MoreAboutChicken.com and Nutriamocidibuonsenso.it exist

I believe that food deserves respect, knowledge, and truth. That’s why I created these two independent, open, and rigorous spaces
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Poultry Hatcheries around the world: why are they important?

Poultry Hatcheries around the world: why are they important?

In public discourse, poultry hatcheries are often described as “industrial” and impersonal. In reality, they represent one of the most
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Why are egg prices rising?

Why are egg prices rising?

An explanation from a cultural mediator between the poultry sector and consumers The role of this site and its creator
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