Category: Insights

Breeder hens: the hidden first link in the egg supply chain

Breeder hens: the hidden first link in the egg supply chain

Where future laying hens come from, how many fertile eggs breeders produce, and why managing roosters is one of the
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How trust is built in chicken communication

How trust is built in chicken communication

Trust doesn’t come from a single well‑written message. It comes from a way of communicating. And in the chicken sector
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The three challenges of agri food communication in 2026

The three challenges of agri food communication in 2026

2026 is not a “transition year”: it is a year of clarity. In the agri‑food world — and especially in
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The most misunderstood protein – part two

The most misunderstood protein – part two

Perché il pollo rimane al centro di miti, dubbi e narrazioni distorte Il pollo è la proteina più consumata in
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Avian Influenza Preparedness

Avian Influenza Preparedness

Questo articolo fa parte del nostro scambio mensile di contenuti con Wisenetix, partner internazionale specializzato in comunicazione agroalimentare. Questo mese
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Why is chicken the most misunderstood protein?

Why is chicken the most misunderstood protein?

Chiedete alla gente cosa ha mangiato a cena ieri sera e molti risponderanno: “pollo”. È ovunque: nelle cucine di casa,
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The chicken as a global sentinel

The chicken as a global sentinel

What can global crises teach us about food, health, and security? We live in a time when international tensions —
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TO BE OR NOT TO BE… OF FLESH?

TO BE OR NOT TO BE… OF FLESH?

Il paradosso psicologico dei prodotti a base vegetale. Imitare la carne, persino il pollo, è una reazione che ha più
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Poultry Culture

Poultry Culture

Quando il settore avicolo diventa una comunità globale Mettete nella stessa stanza un allevatore di pollame brasiliano, un veterinario danese
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Poultry gut health

Poultry gut health

When people hear discussions about poultry production, they often imagine antibiotics, industrial shortcuts, or artificial interventions hidden somewhere behind the
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