Category: Insights

Conventional is still the best progress

Conventional is still the best progress

For many years, consumers in all EU shops have been able to choose packages of chickens reared in various ways,
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Farming: a job we know little about

Farming: a job we know little about

The world of poultry farmers, scientists, researchers and geneticists commit their time to a form of work that is little
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How to shoot a fake video!

How to shoot a fake video!

The scaremongering contrived to frighten consumers consists of a rhetoric of evil versus good that borders on cloying. On the
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Feeding the world requires the ability to  analysis, study, research, choice, investment, organisation, forecasting…

Feeding the world requires the ability to analysis, study, research, choice, investment, organisation, forecasting…

Feeding the world would become a big problem if one were to listen to the polemics, provocations, and irrational demands
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White stripes: let us clarify

White stripes: let us clarify

The issue of white stripes (also white striping) that can be found in some chicken breasts on the market, is
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VEGAN INCONSISTENCY

VEGAN INCONSISTENCY

Among the fictions and criticisms levelled at poultry farms is that of having transformed a simple chicken, by intervening in
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WHO WANTS A CAPON?

WHO WANTS A CAPON?

“The name ‘capon’ is derived (via the Latin ‘capo-onis’) from the Greek verb ‘κόπτω’, meaning ‘to cut’, due to the
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The nitpicking

The nitpicking

Anti-farming activists rage to denigrate, among others, organised poultry farming by constantly trying to find fault with it, despite the
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ARE WE WHAT WE EAT?

ARE WE WHAT WE EAT?

It seems to have become a fashion to apply a label declaring oneself vegan, vegetarian, carnivore, omnivore, etc… Yet discussing
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AN EGG WILL SAVE US

AN EGG WILL SAVE US

Those who follow More About Chicken (https://moreaboutchicken.com/) will be able to see that our intention is to stimulate common sense
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