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Fake news is an earthquake the magnitude of which the poultry sector does not grasp
Fake news is an earthquake the magnitude of which the poultry sector does not grasp
  • 2025-12-18
    What came first, the chicken or the egg?
    What came first, the chicken or the egg?
    • 2025-11-28
      The most frequently asked questions from consumers
      The most frequently asked questions from consumers
      • 2025-11-20
        The US “egg sector” reinvents itself
        The US “egg sector” reinvents itself
        • 2025-11-17
          News from in-ovo sexing around the world
          News from in-ovo sexing around the world
          • 2025-11-13
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Thursday, December 25, 2025
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            Avec launches the Sustainability Charter: the European chicken meat sector’s commitment to a more sustainable future
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              Avec launches the Sustainability Charter: the European chicken meat sector’s commitment to a more sustainable future
              • More About Chicken
              • 2022-12-20
                Chicks also travel in 1st class
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                  Chicks also travel in 1st class
                  • More About Chicken
                  • 2022-12-12
                    Improvements over the last 15 years in the Organic Efficiency and Environmental Sustainability of conventional chicken
                    • Featured Post
                      Improvements over the last 15 years in the Organic Efficiency and Environmental Sustainability of conventional chicken
                      • More About Chicken
                      • 2022-12-12
                        What do we know (and by whom) about poultry farming?
                        • Insights
                          What do we know (and by whom) about poultry farming?
                          • More About Chicken
                          • 2022-12-06
                            Are the Poultry Farms Intensive or Protected?
                            • Insights
                              Are the Poultry Farms Intensive or Protected?
                              • More About Chicken
                              • 2022-12-06
                                “As healthy as a Chicken”
                                • Featured Post
                                  “As healthy as a Chicken”
                                  • More About Chicken
                                  • 2022-12-01
                                    Salmonella: US less prepared than Europe
                                    • Featured Post
                                      Salmonella: US less prepared than Europe
                                      • More About Chicken
                                      • 2022-12-01
                                        Is slow growth really a benefit? For who?
                                        • Featured Post
                                          Is slow growth really a benefit? For who?
                                          • More About Chicken
                                          • 2022-12-01
                                            Biodiversity runs itself
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                                              Biodiversity runs itself
                                              • More About Chicken
                                              • 2022-11-21
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                                                More about chicken logo The myths, the lies, the truths and more about chicken.
                                                More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                                Latest Posts

                                                Fake news is an earthquake the magnitude of which the poultry sector does not grasp
                                                Insights
                                                2025-12-18
                                                What came first, the chicken or the egg?
                                                Insights
                                                2025-11-28
                                                The most frequently asked questions from consumers
                                                Insights
                                                2025-11-20

                                                FAQ

                                                ‘Rapid growth must be banned’
                                                FAQ
                                                2024-06-06
                                                ‘Chickens report organ damage attributable mainly to genetic selection’
                                                FAQ
                                                2024-06-06
                                                “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                                FAQ
                                                2024-06-06
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