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        Growth in poultry meat demand: why we should read a potentially misleading signal with caution
        Growth in poultry meat demand: why we should read a potentially misleading signal with caution
          The poultry sector is growing. But jobs in the sector are changing faster than its narrative.
          The poultry sector is growing. But jobs in the sector are changing faster than its narrative.
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Wednesday, September 16, 2026
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            More About Chicken

            310 Posts
            http://moreaboutchicken.com
              “Farmed chickens have low immune defences due to a limited genetic make-up”.
                  “The growth of broilers is as if a child weighs 300 kilos in just two months.”
                      “…factory farms bring human-imposed suffering to animals selected to maximise their profits at the expense of their health”
                          “Farmed chickens die much earlier than the 7-10 years a non-broiler chicken might reach.”
                              “… those on intensive farms are chickens genetically condemned to suffer…”
                                  “… but chickens are bred exclusively for meat production…”
                                      Is it true that animals are frustrated by their inability to express their natural behaviour in a small space?
                                          Is it true that it is better to prefer products from farms that are kinder to animals, people and the planet?
                                              Is it true that the poultry sector is heavily dependent on soya crops for feed production and is therefore a major cause of deforestation?