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Fake news is an earthquake the magnitude of which the poultry sector does not grasp
Fake news is an earthquake the magnitude of which the poultry sector does not grasp
  • 2025-12-18
    What came first, the chicken or the egg?
    What came first, the chicken or the egg?
    • 2025-11-28
      The most frequently asked questions from consumers
      The most frequently asked questions from consumers
      • 2025-11-20
        The US “egg sector” reinvents itself
        The US “egg sector” reinvents itself
        • 2025-11-17
          News from in-ovo sexing around the world
          News from in-ovo sexing around the world
          • 2025-11-13
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Friday, December 26, 2025
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            More About Chicken

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            • FAQ
              “The growth of broilers is as if a child weighs 300 kilos in just two months.”
              • More About Chicken
              • 2024-06-06
                • FAQ
                  “…factory farms bring human-imposed suffering to animals selected to maximise their profits at the expense of their health”
                  • More About Chicken
                  • 2024-06-06
                    • FAQ
                      “Farmed chickens die much earlier than the 7-10 years a non-broiler chicken might reach.”
                      • More About Chicken
                      • 2024-06-06
                        • FAQ
                          “… those on intensive farms are chickens genetically condemned to suffer…”
                          • More About Chicken
                          • 2024-06-06
                            • FAQ
                              “… but chickens are bred exclusively for meat production…”
                              • More About Chicken
                              • 2024-06-06
                                • FAQ
                                  Is it true that animals are frustrated by their inability to express their natural behaviour in a small space?
                                  • More About Chicken
                                  • 2024-06-06
                                    • FAQ
                                      Is it true that it is better to prefer products from farms that are kinder to animals, people and the planet?
                                      • More About Chicken
                                      • 2024-06-06
                                        • FAQ
                                          Is it true that the poultry sector is heavily dependent on soya crops for feed production and is therefore a major cause of deforestation?
                                          • More About Chicken
                                          • 2024-06-06
                                            • FAQ
                                              Is it true that cage rearing is still permitted, despite the fact that the movement restrictions associated with confinement are in blatant conflict with the welfare of these animals?
                                              • More About Chicken
                                              • 2024-06-06
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                                                More about chicken logo The myths, the lies, the truths and more about chicken.
                                                More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                                Latest Posts

                                                Fake news is an earthquake the magnitude of which the poultry sector does not grasp
                                                Insights
                                                2025-12-18
                                                What came first, the chicken or the egg?
                                                Insights
                                                2025-11-28
                                                The most frequently asked questions from consumers
                                                Insights
                                                2025-11-20

                                                FAQ

                                                ‘Rapid growth must be banned’
                                                FAQ
                                                2024-06-06
                                                ‘Chickens report organ damage attributable mainly to genetic selection’
                                                FAQ
                                                2024-06-06
                                                “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                                FAQ
                                                2024-06-06
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