Is it true that it is better to prefer products from farms that are kinder to animals, people and the planet?

Professional poultry farms are all respectful of animals, people and the planet. Data, farm management manuals, researchers, independent veterinarians, history… of all ‘poultry’ reared only 3% do not make it to the end of the cycle. 70 years ago this percentage was at least 10 times higher. The millions of animals slaughtered to keep recent epidemics under control are little (less than 2% of the total) when compared to annual production. Epidemics in the past, on rural farms, often went so far as to kill all the animals reared.