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What we don’t see behind a chicken breast or an egg
What we don’t see behind a chicken breast or an egg
  • 2026-10-13
    Independent Observatory on Poultry Reputation – 2
    Independent Observatory on Poultry Reputation – 2
    • 2026-10-09
      Today’s chicken and yesterday’s chicken: what don’t those images tell us?
      Today’s chicken and yesterday’s chicken: what don’t those images tell us?
      • 2026-10-07
        When success turns into suspicion
        When success turns into suspicion
        • 2026-10-04
          When the price becomes fake news
          When the price becomes fake news
          • 2026-10-01
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Saturday, October 17, 2026
            • More About Chicken
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            Pietro Greppi

            40 Posts
            The poultry sector is growing. But jobs in the sector are changing faster than its narrative.
            • Insights
              The poultry sector is growing. But jobs in the sector are changing faster than its narrative.
              • Pietro Greppi
              • 2026-08-20
                Why the Italian poultry sector is a cutting-edge excellence
                • Insights
                  Why the Italian poultry sector is a cutting-edge excellence
                  • Pietro Greppi
                  • 2026-08-13
                    Why the withdrawal period exists: a guarantee for the consumer
                    • Insights
                      Why the withdrawal period exists: a guarantee for the consumer
                      • Pietro Greppi
                      • 2026-08-10
                        Who makes sure the soil isn’t “sick”?
                        • Insights
                          Who makes sure the soil isn’t “sick”?
                          • Pietro Greppi
                          • 2026-08-07
                            The paradoxes of food-related fake news: why chicken gets “put on trial” more than snack cakes
                            • Insights
                              The paradoxes of food-related fake news: why chicken gets “put on trial” more than snack cakes
                              • Pietro Greppi
                              • 2026-08-06
                                If the world truly went vegan
                                • Insights
                                  If the world truly went vegan
                                  • Pietro Greppi
                                  • 2026-07-24
                                    “Shared responsibility between industry, large-scale retail trade, and communications: why consumers only see the shelf.”
                                    • Insights
                                      “Shared responsibility between industry, large-scale retail trade, and communications: why consumers only see the shelf.”
                                      • Pietro Greppi
                                      • 2026-07-22
                                        Summer Inside a Poultry Farm: Intensive Protection
                                        • Insights
                                          Summer Inside a Poultry Farm: Intensive Protection
                                          • Pietro Greppi
                                          • 2026-07-19
                                            How to spot a ‘gut-feeling’ fake news story about chicken
                                            • Insights
                                              How to spot a ‘gut-feeling’ fake news story about chicken
                                              • Pietro Greppi
                                              • 2026-07-15
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                                                More about chicken logo The myths, the lies, the truths and more about chicken.
                                                More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                                Latest Posts

                                                What we don’t see behind a chicken breast or an egg
                                                Insights
                                                2026-10-13
                                                Independent Observatory on Poultry Reputation – 2
                                                Insights
                                                2026-10-09
                                                Today’s chicken and yesterday’s chicken: what don’t those images tell us?
                                                Insights
                                                2026-10-07

                                                FAQ

                                                ‘Rapid growth must be banned’
                                                FAQ
                                                2024-06-06
                                                ‘Chickens report organ damage attributable mainly to genetic selection’
                                                FAQ
                                                2024-06-06
                                                “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                                FAQ
                                                2024-06-06
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