• More About Chicken
  • More About Chicken

Most Viewed

If the world truly went vegan
If the world truly went vegan
  • 2026-07-24
    “Shared responsibility between industry, large-scale retail trade, and communications: why consumers only see the shelf.”
    “Shared responsibility between industry, large-scale retail trade, and communications: why consumers only see the shelf.”
    • 2026-07-22
      Summer Inside a Poultry Farm: Intensive Protection
      Summer Inside a Poultry Farm: Intensive Protection
      • 2026-07-19
        How to spot a ‘gut-feeling’ fake news story about chicken
        How to spot a ‘gut-feeling’ fake news story about chicken
        • 2026-07-15
          The Role of Reported Mistakes: Why Perfection Convinces No One
          The Role of Reported Mistakes: Why Perfection Convinces No One
          • 2026-07-15
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Sunday, July 26, 2026
            • More About Chicken
            • Banner Contact
              • Home
              • About MAC
              • M.A.C.’s manifesto
              • Featured Post
              • Insight
              • F.A.Q.
              • Documents
              • Contact MAC now

            Pietro Greppi

            21 Posts
            The three challenges of agri food communication in 2026
            • Insights
              The three challenges of agri food communication in 2026
              • Pietro Greppi
              • 2026-06-16
                The most misunderstood protein – part two
                • Insights
                  The most misunderstood protein – part two
                  • Pietro Greppi
                  • 2026-06-10
                    Avian Influenza Preparedness
                    • Insights
                      Avian Influenza Preparedness
                      • Pietro Greppi
                      • 2026-06-08
                        Why is chicken the most misunderstood protein?
                        • Insights
                          Why is chicken the most misunderstood protein?
                          • Pietro Greppi
                          • 2026-06-03
                            The chicken as a global sentinel
                            • Insights
                              The chicken as a global sentinel
                              • Pietro Greppi
                              • 2026-05-26
                                TO BE OR NOT TO BE… OF FLESH?
                                • Insights
                                  TO BE OR NOT TO BE… OF FLESH?
                                  • Pietro Greppi
                                  • 2026-05-18
                                    Poultry Culture
                                    • Insights
                                      Poultry Culture
                                      • Pietro Greppi
                                      • 2026-05-18
                                        Poultry gut health
                                        • Insights
                                          Poultry gut health
                                          • More About Chicken
                                          • 2026-05-11
                                            Independent Observatory on Poultry Reputation
                                            • Insights
                                              Independent Observatory on Poultry Reputation
                                              • More About Chicken
                                              • 2026-04-21
                                                • First
                                                • Prev
                                                • 1
                                                • 2
                                                • 3
                                                • Next
                                                • Last
                                                More about chicken logo The myths, the lies, the truths and more about chicken.
                                                More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                                Latest Posts

                                                If the world truly went vegan
                                                Insights
                                                2026-07-24
                                                “Shared responsibility between industry, large-scale retail trade, and communications: why consumers only see the shelf.”
                                                Insights
                                                2026-07-22
                                                Summer Inside a Poultry Farm: Intensive Protection
                                                Insights
                                                2026-07-19

                                                FAQ

                                                ‘Rapid growth must be banned’
                                                FAQ
                                                2024-06-06
                                                ‘Chickens report organ damage attributable mainly to genetic selection’
                                                FAQ
                                                2024-06-06
                                                “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                                FAQ
                                                2024-06-06
                                                • Intellectual Property

                                                → SITEMAP
                                                • © 2025-2026 Pietro Greppi - Author of the CDE, VGR and IVGR models. All rights reserved.
                                                  Studio Greppi di Pietro Greppi, P. IVA: 03814750273 - Web design: Alke Studio
                                                  • Intellectual Property
                                                  • Privacy Policy
                                                  • Cookie Policy (EU)
                                                  • Contact MAC now
                                                Manage Consent
                                                To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
                                                Functional Always active
                                                The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
                                                Preferences
                                                The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
                                                Statistics
                                                The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
                                                Marketing
                                                The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
                                                • Manage options
                                                • Manage services
                                                • Manage {vendor_count} vendors
                                                • Read more about these purposes
                                                View preferences
                                                • {title}
                                                • {title}
                                                • {title}