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What we don’t see behind a chicken breast or an egg
What we don’t see behind a chicken breast or an egg
  • 2026-10-13
    Independent Observatory on Poultry Reputation – 2
    Independent Observatory on Poultry Reputation – 2
    • 2026-10-09
      Today’s chicken and yesterday’s chicken: what don’t those images tell us?
      Today’s chicken and yesterday’s chicken: what don’t those images tell us?
      • 2026-10-07
        When success turns into suspicion
        When success turns into suspicion
        • 2026-10-04
          When the price becomes fake news
          When the price becomes fake news
          • 2026-10-01
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Sunday, October 18, 2026
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            Year: 2022

            Home 2022 (Page 4)
            How They Manipulate You with Chicken Pictures (and How to Really Defend Yourself)
            • Insights

              How They Manipulate You with Chicken Pictures (and How to Really Defend Yourself)

              • Pietro Greppi
              • 2026-06-28
                “Intensive”: The word that scares you and that no one has ever explained to you
                • Insights

                  “Intensive”: The word that scares you and that no one has ever explained to you

                  • Pietro Greppi
                  • 2026-06-28
                    Breeder hens: the hidden first link in the egg supply chain
                    • Insights

                      Breeder hens: the hidden first link in the egg supply chain

                      • Pietro Greppi
                      • 2026-06-20
                        How trust is built in chicken communication
                        • Insights

                          How trust is built in chicken communication

                          • Pietro Greppi
                          • 2026-06-17
                            The three challenges of agri food communication in 2026
                            • Insights

                              The three challenges of agri food communication in 2026

                              • Pietro Greppi
                              • 2026-06-16
                                The most misunderstood protein – part two
                                • Insights

                                  The most misunderstood protein – part two

                                  • Pietro Greppi
                                  • 2026-06-10
                                    Avian Influenza Preparedness
                                    • Insights

                                      Avian Influenza Preparedness

                                      • Pietro Greppi
                                      • 2026-06-08
                                        Why is chicken the most misunderstood protein?
                                        • Insights

                                          Why is chicken the most misunderstood protein?

                                          • Pietro Greppi
                                          • 2026-06-03
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                                            More about chicken logo The myths, the lies, the truths and more about chicken.
                                            More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                            Latest Posts

                                            What we don’t see behind a chicken breast or an egg
                                            Insights
                                            2026-10-13
                                            Independent Observatory on Poultry Reputation – 2
                                            Insights
                                            2026-10-09
                                            Today’s chicken and yesterday’s chicken: what don’t those images tell us?
                                            Insights
                                            2026-10-07

                                            FAQ

                                            ‘Rapid growth must be banned’
                                            FAQ
                                            2024-06-06
                                            ‘Chickens report organ damage attributable mainly to genetic selection’
                                            FAQ
                                            2024-06-06
                                            “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                            FAQ
                                            2024-06-06
                                            • Intellectual Property

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