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What does it mean when we talk about “digitizing meat processing” and why you should care?
What does it mean when we talk about “digitizing meat processing” and why you should care?
  • 2026-07-06
    Growth, Yes – Complacency, No – An invitation to the poultry sector.
    Growth, Yes – Complacency, No – An invitation to the poultry sector.
    • 2026-07-03
      Who really speaks for the chicken? Why don’t you trust acronyms?
      Who really speaks for the chicken? Why don’t you trust acronyms?
      • 2026-07-01
        Why You Don’t Trust Food News Anymore (And How to Rebuild Your Opinion)
        Why You Don’t Trust Food News Anymore (And How to Rebuild Your Opinion)
        • 2026-07-01
          How They Manipulate You with Chicken Pictures (and How to Really Defend Yourself)
          How They Manipulate You with Chicken Pictures (and How to Really Defend Yourself)
          • 2026-06-28
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Monday, July 6, 2026
            • More About Chicken
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            Day: 6 July 2026

            Home 2026 July 06
            “Intensive”: The word that scares you and that no one has ever explained to you
            • Insights

              “Intensive”: The word that scares you and that no one has ever explained to you

              • Pietro Greppi
              • 2026-06-28
                Breeder hens: the hidden first link in the egg supply chain
                • Insights

                  Breeder hens: the hidden first link in the egg supply chain

                  • Pietro Greppi
                  • 2026-06-20
                    How trust is built in chicken communication
                    • Insights

                      How trust is built in chicken communication

                      • Pietro Greppi
                      • 2026-06-17
                        The three challenges of agri food communication in 2026
                        • Insights

                          The three challenges of agri food communication in 2026

                          • Pietro Greppi
                          • 2026-06-16
                            The most misunderstood protein – part two
                            • Insights

                              The most misunderstood protein – part two

                              • Pietro Greppi
                              • 2026-06-10
                                Avian Influenza Preparedness
                                • Insights

                                  Avian Influenza Preparedness

                                  • Pietro Greppi
                                  • 2026-06-08
                                    Why is chicken the most misunderstood protein?
                                    • Insights

                                      Why is chicken the most misunderstood protein?

                                      • Pietro Greppi
                                      • 2026-06-03
                                        The chicken as a global sentinel
                                        • Insights

                                          The chicken as a global sentinel

                                          • Pietro Greppi
                                          • 2026-05-26
                                            More about chicken logo The myths, the lies, the truths and more about chicken.
                                            More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                            Latest Posts

                                            What does it mean when we talk about “digitizing meat processing” and why you should care?
                                            Insights
                                            2026-07-06
                                            Growth, Yes – Complacency, No – An invitation to the poultry sector.
                                            Insights
                                            2026-07-03
                                            Who really speaks for the chicken? Why don’t you trust acronyms?
                                            Insights
                                            2026-07-01

                                            FAQ

                                            ‘Rapid growth must be banned’
                                            FAQ
                                            2024-06-06
                                            ‘Chickens report organ damage attributable mainly to genetic selection’
                                            FAQ
                                            2024-06-06
                                            “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                            FAQ
                                            2024-06-06
                                            • Intellectual Property

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