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2027 Volatility and feed efficiency: why traditional sustainability metrics are no longer enough for financial lenders
2027 Volatility and feed efficiency: why traditional sustainability metrics are no longer enough for financial lenders
  • 2026-11-07
    Slow-growing chickens: a battle for animals or for one’s own conscience?
    Slow-growing chickens: a battle for animals or for one’s own conscience?
    • 2026-11-02
      Free-range rearing: let’s explain what it really means
      Free-range rearing: let’s explain what it really means
      • 2026-10-31
        MSM: the problem is not knowing about it, but failing to explain it
        MSM: the problem is not knowing about it, but failing to explain it
        • 2026-10-28
          Who is looking for a career in the poultry industry, and what does this phenomenon tell us?
          Who is looking for a career in the poultry industry, and what does this phenomenon tell us?
          • 2026-10-27
            • More About Chicken • The myths, the lies, the truths and more about chicken
            • Sunday, November 8, 2026
            • More About Chicken
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            Month: March 2025

            Home 2025 March
            Chicken myopathies and information myopathies
            • Insights

              Chicken myopathies and information myopathies

              • Pietro Greppi
              • 2026-10-24
                The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together
                • Insights

                  The poultry industry few people talk about: when innovation, artificial intelligence and animal welfare work together

                  • Pietro Greppi
                  • 2026-10-23
                    What we don’t see behind a chicken breast or an egg
                    • Insights

                      What we don’t see behind a chicken breast or an egg

                      • Pietro Greppi
                      • 2026-10-13
                        Independent Observatory on Poultry Reputation – 2
                        • Insights

                          Independent Observatory on Poultry Reputation – 2

                          • Pietro Greppi
                          • 2026-10-09
                            Today’s chicken and yesterday’s chicken: what don’t those images tell us?
                            • Insights

                              Today’s chicken and yesterday’s chicken: what don’t those images tell us?

                              • Pietro Greppi
                              • 2026-10-07
                                When success turns into suspicion
                                • Insights

                                  When success turns into suspicion

                                  • Pietro Greppi
                                  • 2026-10-04
                                    When the price becomes fake news
                                    • Insights

                                      When the price becomes fake news

                                      • Pietro Greppi
                                      • 2026-10-01
                                        Raising broilers under extreme heat: a field experience from Yemen
                                        • Insights

                                          Raising broilers under extreme heat: a field experience from Yemen

                                          • Pietro Greppi
                                          • 2026-09-26
                                            More about chicken logo The myths, the lies, the truths and more about chicken.
                                            More About Chicken -or more briefly M.A.C.- was created to convey content and professional thoughts of the poultry world free of the emotional interferences that often cause alterations in the view of reality... [More]

                                            Latest Posts

                                            2027 Volatility and feed efficiency: why traditional sustainability metrics are no longer enough for financial lenders
                                            Insights
                                            2026-11-07
                                            Slow-growing chickens: a battle for animals or for one’s own conscience?
                                            Insights
                                            2026-11-02
                                            Free-range rearing: let’s explain what it really means
                                            Insights
                                            2026-10-31

                                            FAQ

                                            ‘Rapid growth must be banned’
                                            FAQ
                                            2024-06-06
                                            ‘Chickens report organ damage attributable mainly to genetic selection’
                                            FAQ
                                            2024-06-06
                                            “Farmed chickens have low immune defences due to a limited genetic make-up”.
                                            FAQ
                                            2024-06-06
                                            • Intellectual Property

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